Searcher Task Accomplishment heads the short list of ranking factors for Google. There’s Quality Links, Authoritative Content, and now – Searcher Task Accomplishment.
Every SEO Agency in the world has an opinion on what it takes to rank a website. And everyone is a guru. Very few have the history and credibility of Moz Founder, Rand Fishkin.
In this Whiteboard Friday, he takes a look at the new #1 rank factor – “Searcher Task Accomplishment.”
Simply put, does the information you’re putting out there on your website or blog answer the questions your searchers are posing on Google. And when almost 10% of all google queries are phrased as a question (What, Where, When, Why, Who, etc.), it’s a clear indicator that searchers are looking for “answers.”
So as we SEO’s are optimizing websites and creating content for ourselves and our clients, it’s imperative that we consider the question “What question are we answering?” and “Are we answering that question in the most effective way possible?”
Combine this with the creation and success of “Featured Snippets” and who can see where Google’s brain (or RankBrain, if you will) is at.
Google itself is the tool most people use to find solutions to problems. You had better believe they will promote the best solutions.